BECOME A COMMERCIAL Partner
With strong commercial partnerships, we can realise our mission to enrich the lives of children and young adults with improved outcomes. The ethos of Paul’s story.
DELIVER generational change with us
The Paul Canoville Foundation has grown significantly in terms of reach, impact and reputation in the last two years.
Our Charity has drawn heavily from the goodwill of individual donors and the hard work of willing volunteers, often motivated by Paul Canoville’s story of resilience and determination, but also more recently by the visible impact of our Foundation’s work with respect to our work supporting and inspiring young people.
In order to continue this growth and to achieve our mission to enrich the lives of children and young adults with improved outcomes, we are seeking commercial partners to assist towards the funding of our core activities.
RECENT Partner PROJECTS
case study:
LAMBETH YOUNGSTERS
We delivered a programme of free coaching sessions in Lambeth, funded by a grant from the Sport England Queen’s Platinum Jubilee Activity Fund.
Alongside the activities, Paul discussed the importance of education with the children and, as usual, had a captivated audience (well, almost all of them were 😂)
Each day, the 100+ children also received food, refreshments and today a Paul Canoville Foundation replica football top.
case study:
C+C DIVERSITY
We received funding from Advania to help deliver a bespoke inclusive professional apprentice cohort.
We used our community networks to attract applicants from underrepresented groups into a selection process and then worked with their Hiring Managers to identify the successful candidates.
Alongside the successful hires and their Managers, we identified the best learning and career pathways for them, resulting in a cohort of young people that are now studying towards Level 6 qualifications on paid careers within Cyber Security, Data & Insights and HR.
case study:
BBl event
Each year we work with Chelsea Football Club to deliver a special Black & Blue Legends event at Stamford Bridge, celebrating their rich cultural heritage since Paul Canoville’s debut in 1982 as Chelsea’s first black footballer.
At the last event we partnered with Chelsea FC, The ONE Group, QPE and The PFA, who provided financial support for us to deliver an acclaimed event.
case study:
TIED TOGETHER
A bespoke jacket and scarf inspired by Paul Canoville and acclaimed designer Nicholas Daley was launched during Black History Month and available in the Chelsea Megastore at Stamford Bridge and via their online store, with proceeds from the Tied Together collection donated to our Foundation.
The jacket sold out within hours of its global release!
Chelsea players gave their backing to the project, with men’s team captain Reece James leading a line-up including Levi Colwill, Sam Kerr, Conor Gallagher, Kadeisha Buchanan and Zecira Musovic.
case study:
CRIMESTOPPERS / FEARLESS
“Fighting hate crime including racism and supporting young people to achieve their best, are key priorities for our charity and for The Paul Canoville Foundation” – Crimestoppers
We partnered with Fearless, with Paul calling on current and ex pro players to follow his lead and support Fearless.org to help cut youth violence through their anonymous reporting service – click here for more.
upcoming Partnership opportunties
CO-FUNDING CASE:
BLACK & BLUE LITERACY
Working alongside celebrated Assistant Principal Christian Mba, to deliver into 60 schools, nationwide, using Paul’s award-winning autobiography to deliver measurable literacy improvement.
Strategy centred around a 12 week term, with associated learning resources and a 3 point plan – literacy strategy, diversity resource for school libraries and a pupil referral unit resource.
Potential to be rolled-out to every UK school via inclusion on the Accelerated Reading programme, with a quiz upon completion to “bank” the word count.
Key measures around improving reading age | targeted at Year 7 and Year 9 students | learning content appropriate to age group.
This project has the potential to positively impact over 12,000 young people in 2024.
co-funding case:
school attendance drive
Students achieving high attendance are entered into a monthly spot draw, live streamed to all schools in the Group from a United Learning school.
The monthly winner receives two tickets to a Chelsea home match, from Paul’s matchday allocation.
The overall annual winner award will enjoy a visit to Stamford Bridge, a tour of the Paul Canoville Suite and dinner with Paul ahead of a Chelsea match.
co-FUNDING CASE:
PRIMARY dRUG AWARENESS
This programme has been developed in response to a change of policy that sees schools recommended to deliver drug awareness to Year 6 children ahead of their transition into secondary education. We are delivering a bespoke programme alongside the Royal Borough of Kensington & Chelsea, Westminster Council and the Westminster Archives, centred on our Founder’s life story, including his experience with drugs. Over the course of 18 months we will directly engage with more than 1,000 children.
FUNDING CASE:
INTERNALISED RACISM
Dr Val Bernard-Allan is a motivational sociologist working to enable participants to find their significance.
Together we are collaborating on a programme to challenge internalised racism (the acceptance of stereotypes and discriminatory beliefs that casts one’s own racial group as inferior, less capable, and less intelligent) in young black men and women.
Based on a cycle comprising training, journalling, presenting, sharing of growth stories and formal recognition, “train the trainer” and production of a course handbook for Trainers.
This intervention will help participants identify internalised racism, expose how it is negatively impacting their lived experiences, challenge them to see internalised racism as contributing to the perpetuation of racism in wider society and will provide an effective tool for managing and moving on from internalised racism.
funding case:
canners’ apparel
In 2022 we received funding from QPE for Paul’s apparel, which he wore on a special BT Sport Black History Month special and to all of his community, school and public engagements.
The funding also helped provide PCF tee shirts bearing our Foundation and the QPE sponsor logos to over 200 young people from economically-challenged boroughs in London.
We are looking for a new apparel partner for 2024-25.
funding case:
BBL 2024
We are handing over the baton to our young people for 2024 and have the support of Chelsea Football Club to include participation of male and female first team and academy players in the event.
This is a fantastic opportunity to be part of an event that is widely publicised via Chelsea FC’s media channels and also through our trusted partners.
how you can GET INVOLVED
PARTNERSHIP benefits
Your partnership with us will help to improve your brand identity (both from a consumer brand and employer brand perspective), increase your reach to a more diverse audience, boost employee morale and provide tangible evidence for your annual report around your corporate social responsibility.
We are keen to explore:
– overarching “headline” partnership opportunities with co-branding across a number of initiatives and representation on our website, social media and other areas
– specific initiative support, for funding cases where you see a particular or organisational alignment
To discuss options please contact our CEO Raphael Frascogna by clicking here.
